VSQUARE was born from the clear and determined vision of its founders, Victor Manuel Vázquez Prieto and Darlene Allison Oriel Castellón Macedo, who have always believed that the key to achieving success lies in an approach where values are lived and multiplied—hence the name “Values Squared.” Founded in 2022, VSQUARE emerged as a response to the need for disruptive, innovative digital and commercial solutions tailored to the real estate market, an industry that—like any other—requires a constantly evolving environment.
From the very beginning, VSQUARE has stood out for its highly skilled team, made up of professionals with years of experience across the different areas of the services we offer. We strongly believe in the saying “Stick to what you do best,” which is why we have built a team that works collaboratively to achieve the objectives set for our clients. More than a team, we are a family that shares a common mission: to deliver personalized services that not only meet our clients’ expectations, but exceed them.
Throughout our journey, we have upheld a fundamental principle: integrity. This value lies at the core of everything we do, ensuring that our actions reflect honesty, transparency, and a deep commitment to our clients’ success. We believe that by acting with integrity, we not only build relationships based on trust, but also create solutions that stand the test of time.
Today, VSQUARE continues to grow, strengthening its presence in the real estate market by contributing to a disruptive and innovative digital transformation. Supported by the best tools available in the market, every project we undertake with our business partners becomes an opportunity to demonstrate that when values are the foundation, the possibilities are endless.
Our team
Victor Vázquez
Founder and Commercial Director
Darlene Castellón
Founder & CEO
Cheche
Creative Director
Our mission
This is not our job, this is how we live today
We connect with goals.
We translate your vision into clear, measurable objectives. We align strategy, message, and execution so every decision has direction—from brand positioning to your project’s commercial plan. Growth isn’t doing more; it’s doing the right things with intention.
We explore opportunities.
We read the market with precision: we analyze competition, buyer behavior, and local insights to uncover real advantages. We find the angle that makes you different and turn it into a solid proposition—one people understand, feel, and choose.
We create real impact.
We turn strategy and creativity into results. We design experiences, communication, and content with a commercial focus to attract, persuade, and close. We measure, optimize, and elevate—what we do goes beyond “looking good” and shows up as growth and trust.
Innovation
Strategy
Creativity
Results